Winter Driving Experience


Based on the PILOTA ON ICE programs offered in Italy, the Winter Driving Experience is Ferrari’s newest and most dynamic driving program. The two-day course, scheduled to launch in January and February 2014, was specifically developed with the FF in mind; to highlight the versatility and functionality of the all-new model. As always, the program is exclusive to Ferrari Owners.

The beauty and topography of Aspen offers the perfect backdrop for this course, one that allows Ferrari to showcase the FF model’s potent abilities. The GT debuts the Ferrari-designed 4RM all-wheel drive system, which enables the FF to retain the sporty and dynamic driving characteristics typical of a Ferrari while providing the added traction necessary in low-grip situations. On Day #1, Ferrari Owners will fly from Aspen to Steamboat Springs to a purpose-built snow and ice track to conduct driving exercises using a fleet of [6-8] specially prepared FFs. The cabin of an FF is an ideal environment from which to appreciate the car’s various attributes; the all-wheel drive system as well as its four-seat accommodations and premium luxury. The goal, as ever, is to elevate driver skill and comfort and to enhance a driver’s admiration of the all-season GT. On Day #2, Ferrari Owners will participate in an all-day FF Road Rally through the High Rockies mountain and canyon roads.

Students and guests lodge at the Little Nell Resort, Aspen’s finest boutique hotel. The Aspen environment features countless family and winter activities like skiing, snowmobiling and even dog sledding. Information on guest services as well as questions on the program can be acquired through the Ferrari Concierge at 866-551-2828.

Still have questions? Check the Winter Driving Experience FAQ, or contact the Ferrari Concierge by phone at: 1.866.551.2828, or by email.

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Program Specifications

  • $11,300 USD program fee
  • Two-day winter driving program
  • [6-8] Ferrari FF vehicles
  • 10-12 students per program
  • Two-nights lodging at the Little Nell Resort, Aspen, Colorado
  • Champagne reception and two group dinners
  • Two group lunches
  • Photo package
  • Event memorabilia

Guest Package Specifications

  • $1,050 USD guest fee
  • Two nights lodging with registered student
  • Option to join a registered driver during the rally day
  • All evening meals with registered student

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  • Cars

    The FF is the first model in Ferrari history to feature four-wheel drive yet uses no ordinary four-wheel drive technology. The proprietary, lightweight Ferrari 4RM system enables the FF to retain sporty and dynamic driving characteristics while providing the added traction necessary in low-grip situations.

  • Snow/Ice Track

    Located within a short one hour air flight, Ferrari has a dedicated snow-and-ice track located in Steamboat Springs, CO. The highly technical course will allow students, under the close direction of Ferrari instructors, to experience the impressive handling attributes of the FF through its Ferrari 4RM system.

  • Contact
    Questions regarding course registration, cancellation, transportation and general enquires should be directed to:

    Ferrari Concierge
    Toll-free 1.866.551.2828

    Mailing Address
    Ferrari North America, Inc.
    250 Sylvan Avenue
    Englewood Cliffs, NJ 07632