How Much Do Ferrari Salesman Make?

If you’ve ever dreamed of cruising down the open road in a sleek and powerful Ferrari, you’re not alone. These luxury cars are a symbol of wealth and success, and it’s no wonder that Ferrari salesmen are some of the highest-paid in the business. But have you ever wondered just how much these salespeople make? In this post, we’ll take a closer look at the earning potential of Ferrari salesmen and what it takes to break into this lucrative career. 

How Much Does A Ferrari Salesman Make?

Determining the exact salary of a Ferrari salesman depends on several factors, making it difficult to give a single definitive answer. However, I can provide you with a range and some insights to help you understand their potential earnings:

General Salary Range:

  • Average: Based on job listings and salary reports, the average annual salary for a Ferrari salesman in the United States is around $54,620.
  • Range: However, the actual range can vary significantly, from $33,000 to $76,000 or even higher.

Factors Affecting Salary:

  • Location: Geography plays a role, with cities like Manhattan or Los Angeles potentially offering higher salaries due to a larger client base and higher car prices.
  • Experience: Experienced salespeople with a proven track record can command higher commissions and base salaries.
  • Performance: Commission-based structures are common, and top performers can significantly out-earn their less successful colleagues.
  • Dealer size and reputation: A well-established dealership with a high sales volume might offer better compensation packages.

Bonus and Commission Structure

While some dealerships might offer a base salary, it’s not always the norm. Often, Ferrari salespeople operate purely on a commission basis, meaning their income hinges entirely on their ability to close deals. This can be high-pressure, but also incredibly rewarding for successful salespeople.


  • Percentage of Sale: The typical commission percentage for Ferrari salespeople falls between 5% and 10% of the car’s sale price. So, selling a Ferrari F8 Tributo with a starting price of around $277,000 could net a salesperson a commission of $13,850 to $27,700 for a single sale.
  • Tiered Commissions: Some dealerships might implement tiered commission structures, where the percentage increases as the salesperson surpasses certain sales targets. This incentivizes high performance and can lead to even bigger payouts.
  • Model-Specific Commissions: Certain high-end or limited-edition models might come with higher commission percentages, rewarding salespeople for closing particularly challenging deals.


Beyond commissions, dealerships might also offer bonuses for achieving specific goals, such as:

  • Monthly or Quarterly Sales Targets: Exceeding set sales targets within a timeframe can earn salespeople bonuses, adding a layer of performance-based incentives.
  • Customer Satisfaction: Some dealerships might tie bonuses to customer satisfaction surveys or repeat business, encouraging a focus on positive client relationships.
  • Overall Dealership Performance: If the dealership as a whole surpasses its sales goals, individual salespeople might be rewarded with bonuses as part of the collective success.

Benefits and Perks for Ferrari Salesmen

Let’s take a closer look at some of the benefits and perks you can expect as a Ferrari salesperson:

1. Competitive Salary with Bonus and Commission Structure

While the earning potential of a Ferrari salesman is not solely based on salary, it’s important to note that the compensation package is highly competitive. In addition to a base salary, Ferrari salesmen have the opportunity to earn bonuses and commissions.

2. Lucrative Commission Structure

Unlike regular car salespeople, Ferrari salesmen have the advantage of a commission structure that is calculated based on a percentage of the sale price of each Ferrari sold. This means that the higher the sale price, the greater the commission. So, selling high-end Ferraris can significantly boost your earnings.

3. Unit Bonuses for Achieving Sales Targets

Ferrari salespeople also have the opportunity to earn unit bonuses for achieving specific sales targets or selling a certain number of cars within a given period. These bonuses serve as an additional incentive and can provide a substantial income boost.

4. Incentives for Selling Specific Models or Meeting Goals

To further motivate and reward their sales team, Ferrari may offer additional incentives for selling specific models or meeting individual goals. These incentives can include financial rewards, recognition, and other exclusive perks.

5. An Attractive Work Environment

Working as a Ferrari salesman provides the opportunity to work in an attractive and prestigious environment. Being surrounded by luxury cars and catering to clients who appreciate high-end vehicles adds to the overall job satisfaction.

6. Ongoing Training and Development

Ferrari places a strong emphasis on training and development, ensuring that their sales team is equipped with the knowledge and skills necessary to excel in their role. As a Ferrari salesman, you’ll have access to ongoing training programs and resources that will help you further refine your sales skills and product knowledge.

7. Strong Brand Reputation

Representing a brand like Ferrari comes with its own perks. The company’s strong reputation and iconic status will not only enhance your professional profile but may also open doors to exciting career opportunities within the luxury automotive industry.

Frequently Asked Questions

What does it take to be a Ferrari salesman?

Becoming a car salesman for high-end brands like Ferrari, Lamborghini or Bugatti typically requires extensive experience in the automotive industry, as well as a deep knowledge of luxury vehicles.

Will Ferrari sell you a car if you own a Lamborghini?

Yes, of course. As the owner of a Lamborghini, you can walk into a Ferrari dealership and purchase a car.

Do Ferrari salesmen make a commission?

Yes, Ferrari salespeople earn commissions on each car sold, ranging from $400 to several thousand dollars.

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